Joy Deangdeelert Cho of the blog Oh Joy! has recently released the wonderful book Blog Inc. which I am currently reading. If you're thinking of starting a blog, or currently have a blog and are looking to grow it, I say get your hands on a copy of Blog Inc. right... NOW!
|The book display with paper creations by Chloé Fleury|
|Paper pie truck|
|Just like Ava's paper computer - only better!|
|Must find a recipe for cucumber mint agua fresca.|
The highlight of the book launch was a Q&A session with Joy herself. Joy spoke about her life as a blogger and designer, the evolution of her blog and how she became a blogger in the first place. The floor was then opened up to questions from the guests.
|Joy gives us the lowdown on running a successful blog|
After the Q&A session we were treated to a viewing of the launch video for Blog Inc. This animated video features Chloé Fleury's paper creations. The very same ones that were on display at the party. I think this has to be one of the cutest animated videos I've seen in a long time. You can view it here.
Now for the most important part of any book launch: getting your brand new book signed by the author. Oh, and posing for a photo :)
|Signing & chatting to guests|
Now remember earlier I mentioned the words "photo booth"? Well, the book launch featured the cutest photo booth set and props I've ever seen. Pretty much everything, give or take a few small accessories, was made entirely of paper. I had a couple of turns in the photo booth. I messed up one of my first shots. Oops! Here's a look at the photo booth and my cheesy photos.
|The photo booth set|
|What's a party without a photo booth?|
|My first go. I forgot to pose in the second shot!|
|My second go in the photo booth. I seemed to drop props between each shot!|
Now that you've seen the launch party you're probably wondering just what Joy's book is all about. Blog Inc. is a fantastic guide for bloggers (and would be bloggers), taking the reader through all the aspects of blogging from choosing a platform and name, to design and content, through to increasing readership and seeking sponsors. Joy is one of a handful of bloggers out there with a large enough following to be able to make a living through her blog. Her experience and expertise (as a graphic designer and freelancer as well as a blogger) make her advice indispensable. Although I've been blogging for quite some time now I still consider myself a bit of a newbie and I'd really like to work on skills to make my blog look a little more professional. Joy's book has inspired me to get off my butt and get to work.
Now, if only I wasn't doing all my blogging at 2am...